Commerical & Engineering Services
Promoting international companies and innovative technologies.
Hookline, LLC works to commercialize and grow and wide range of infrastructure technologies and companies. Our team brings a wide range of both commerical and technical skills to help innovative companies bring compelling new technologies to market in North America.
Services
Commerical
At Hookline, we help organizations translate complex technologies and bold ideas into compelling stories that win customers, investors, and partners. Drawing on decades of experience in cleantech, wastewater, plastics recycling, and advanced technology commercialization, we deliver marketing strategies that are both visionary and practical. Our approach combines strategic insight, hands-on execution, and a commercial mindset to create measurable impact across every stage of growth.
Strategy Development – Build integrated marketing strategies that align business objectives, customer needs, and competitive positioning.
Go-to-Market Strategy – Design market entry and scaling plans for new technologies, with tailored messaging and channel execution.
Brand Management – Develop and manage brand identity, voice, and messaging to drive credibility and differentiation.
Partnership Strategy – Identify, structure, and promote partnerships with engineering firms, technology providers, and industry leaders.
Content Development - Develop collateral, whitepapers, pitch decks, and digital assets to communicate complex value propositions simply and effectively.
Public Relations – Create and distribute thought leadership content, manage media relationships, and build reputational equity.
Technical
We provide hands-on technical expertise to help organizations implement, optimize, and scale advanced infrastructure and environmental solutions. Our team brings deep experience in system design, technology deployment, and operational oversight across wastewater treatment, waste-to-energy, PFAS destruction, and process engineering. With a proven ability to bridge research, engineering, and field execution, we deliver solutions that are both technically rigorous and commercially viable—helping clients reduce risk, achieve compliance, and unlock new opportunities for sustainable growth.
System Design – Create process flow diagrams, specifications, and integration plans for wastewater, waste-to-energy, and PFAS destruction systems.
Technology Selection – Recommend and customize treatment and conversion technologies based on site needs and regulatory requirements.
Application Engineering - Translate technology capabilities into site-specific designs and configurations; adapt process parameters, materials handling, and control strategies to optimize performance for each customer application.
Pilot Deployment – Manage pilot projects from equipment sourcing and contractor oversight to commissioning and performance tracking.
Operations Management – Coordinate vendors, subcontractors, and field execution to ensure projects are delivered on time and on budget.
Wastewater Solutions – Design and optimize treatment trains for industrial wastewater, brine management, and zero liquid discharge applications.
PFAS Treatment – Evaluate and compare separation, concentration, and destruction pathways; support pilot design and permitting strategies.
Waste Conversion – Develop pathways for plastic sorting, pyrolysis, and gasification; conduct feasibility and techno-economic studies.
Project Management – Lead complex, multi-stakeholder projects from concept through delivery, aligning technical execution with business goals.
Regulatory Support – Prepare documentation and provide compliance support for permitting, environmental approvals, and regulator engagement.
Innovation & Scale-Up – Transition lab-scale technologies to pilot and commercial deployments; identify new applications and commercialization opportunities.
“Innovation distinguishes between a leader and a follower.”
– Steve Jobs